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GDM was involved from the beginning as head for sponsorship and exhibition when the Stockholm International Horse Show started in 1994 and the mission lasted for several years . The event has been the most important to Stockholm Globe Arena in well over a decade and is now so large that it moves to Stockholm Friends Arena in 2014.

The show's trademark, the winged horse Pegasus, always started the show and ridden by Kristina Dalborg the first years. Pegasus was a white approved connemara stallion named Dale Haze from Ireland and was owned by the family Dalborg.

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